SEO resolutions

5 simple new year reSEOlutions to boost your web presence

You may be thinking about a diet, quitting smoking or taking up the latest exercise fad, but these five simple resolutions will get your website in shape for 2015!

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Stand out from the pack

On Tuesday May 6, in my role as President of Publish Blue Mountains, I’m moderating a panel of media and marketing experts discussing how to raise your business profile and stand out from the pack.

It should be a good session, full of actionable tips for Blue Mountains business owners to use in growing their businesses in what are somewhat challenging times for many.

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website optimisation tips

10 Tips to Transform Your Web Presence in 2014

If you want to make your website work better for your business in 2014, here are 10 tips to optimise it to generate more traffic, more engagement and more sales.

Some are quick and easy tweaks, and some a little more involved…but all will make a real difference to your bottom line!

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Google Adbirds April Fool prank

Google AdBirds Takes Flight

On April 1, 2014, Google launched their new mobile advertising format – AdBirds.

Will it take off? Only time will tell if it will deliver the goods or fall off the perch altogether!

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How to use facebook hashtags

How to use Facebook #hashtags

Hashtags have arrived on Facebook, so we’ve put together this quick guide to get you up and running, and using them successfully in your social media marketing.

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Content is king

Why content is still king

In the sometimes arcane world of SEO (Search Engine Optimisation), there are activities referred to by hat colours…as in ‘Black Hat’ and ‘White Hat’. Picture a wicked witch. She’s wearing a black hat, right?

In Google’s view of the world, ‘black hat’ activity is seen as evil too, punishable by banishment from the search engine results pages. So what is black or white in SEO, and what is ‘good’ and ‘evil’ in the eyes of search engines today?

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Online marketing resources

Online Marketing Resources

We’ve put together this list of some of our favourite resources covering entry-level online marketing. Spend a little time on some of these pages and you’ll quickly get a handle on the benefits of content marketing, best-practice SEO, social media and Google AdWords. In future articles we’ll dive deeper into these areas and others such as conversion optimisation, local search and more, so stay tuned!

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Write a great blog article

How to write a great blog article


For my first post on the Well Optimised site, what better topic than how to write a great blog article! I originally wrote this piece for the Real Time Minds website (of which I’m a founding partner) but it’s even more applicable here given that we regularly recommend our clients get into business blogging as a key part of their content marketing strategy.

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