We’ve put together this list of some of our favourite resources covering entry-level online marketing. Spend a little time on some of these pages and you’ll quickly get a handle on the benefits of content marketing, best-practice SEO, social media and Google AdWords. In future articles we’ll dive deeper into these areas and others such as conversion optimisation, local search and more, so stay tuned!
www.copyblogger.com/blog (copywriting, blogging and content marketing)
contentmarketinginstitute.com/getting-started/(content marketing 101)
contentmarketinginstitute.com/2012/04/ultimate-guide-to-blogging/ (another good blogging guide)
www.slideshare.net/Eloqua/grande-guide-b2bcontentmarketing (16 page slideshow covering the fundamentals)
offers.hubspot.com/a-practical-guide-to-building-a-killer-content-strategy (How to work out your strategy and create great content)
Search Engine Optimisation
www.goo.gl/eVwjN – Google’s own best practice guide to SEO
www.seomoz.org/beginners-guide-to-seo – A great starter guide
www.woorank.com – A quick, basic website analyser for SEO issues
www.socialmediaexaminer.com/getting-started/ (social media resources)
offers.hubspot.com/how-to-attract-customers-with-facebook (e-book on using Facebook for business)
blog.kissmetrics.com/2013-linkedin-marketing-guide/ (good summary of the main aspects of LinkedIn and how to set it all up)
academy.hubspot.com/social-media/ (strategy and how-to guides)
goo.gl/CEqBRZ (Google’s own starter guide)
academy.hubspot.com/paid-search/ (AdWords starter guide)
inform.ly/the-beginners-guide-to-google-adwords/ (Comprehensive start-to-finish guide)
www.hubspot.com/marketing-resources (free online marketing resources)
www.lynda.com/Online-Marketing-SEO-training-tutorials/35-0.html (US$25 / month membership required, course quality is excellent)
Need some help?
Hopefully you’ve got the answers you’re looking for from the comprehensive resources above (just a little light reading!!). If you want to know more, including how all this could apply to your business, feel free to get in touch!