You may be thinking about a diet, quitting smoking or taking up the latest exercise fad, but these five simple resolutions will get your website in shape for 2015!
I’m sure you’ve had the phone calls. And the emails. Someone promising they can boost your business by getting your website onto the first page of Google, or better yet, to the very top.
They are right about one thing. It’s very important for your business to be there. If your site is not up there in the search results, you’re missing out on a lot of business. Consider these stats:
- Over 80% of consumers research online before making a purchase (Source: Cisco)
- The first page of Google gets over 90% of the clicks (Source: Chitika)
- The top 3 results on that page get over 60% of the clicks
Google recently partnered with a research company to test user experiences with mobile websites. 119 users were observed using 100 popular mobile websites across all industries and their feedback, comments, likes and complaints were all recorded and analysed.
The outcome of the project is a set of 25 recommendations for optimising mobile websites to make sure that they work for site users and for your business.
On Tuesday May 6, in my role as President of Publish Blue Mountains, I’m moderating a panel of media and marketing experts discussing how to raise your business profile and stand out from the pack.
It should be a good session, full of actionable tips for Blue Mountains business owners to use in growing their businesses in what are somewhat challenging times for many.
If you want to make your website work better for your business in 2014, here are 10 tips to optimise it to generate more traffic, more engagement and more sales.
Some are quick and easy tweaks, and some a little more involved…but all will make a real difference to your bottom line!