digital strategy

Why you’re throwing money away if you don’t have a digital strategy

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There’s no mistaking the importance of digital strategy in 2018. From a well-designed website through to social media and online advertising, if you’re not thinking about it, you’re throwing money away – whatever industry you’re in.

Over 80% of B2B and B2C customers use the web to help them make buying decisions, but only 50% of small businesses even have a website, let alone social media or other digital assets. Of those that do, in my experience nearly all of them are not working for the business as well as they should. Read more

Tools of the seo trade

Tools of the SEO Trade

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I often get asked what software tools I use to do my day-to-day SEO work. Often it’s clients wanting to keep on top of their SEO, but sometimes it’s consultants or freelancers in other areas wanting tips on maximising their productivity.

So here are my top 6 tools for SEO and running an efficient one-person operation!

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Cleanawater case study

A brilliant Digital Marketing case study

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This is an amazing demonstration of the power of digital marketing – and a very clever piece of marketing by a large Melbourne digital marketing agency, Digital 360.

The company wanted to prove how effective the right digital strategy and execution can be for an Australian SME, in this case it was Cleanawater – a business specialising in the design, manufacturing, installation and servicing of commercial and industrial water treatment and recycling equipment. Read more

SEO resolutions

5 simple new year reSEOlutions to boost your web presence

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You may be thinking about a diet, quitting smoking or taking up the latest exercise fad, but these five simple resolutions will get your website in shape for 2015!

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How to choose an SEO company

7 questions you must ask before trusting your business to an SEO company

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I’m sure you’ve had the phone calls. And the emails. Someone promising they can boost your business by getting your website onto the first page of Google, or better yet, to the very top.

They are right about one thing. It’s very important for your business to be there. If your site is not up there in the search results, you’re missing out on a lot of business. Consider these stats:

  • Over 80% of consumers research online before making a purchase (Source: Cisco)
  • The first page of Google gets over 90% of the clicks (Source: Chitika)
  • The top 3 results on that page get over 60% of the clicks

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Mobile Website Optimisation Tips

Google’s 25 tips for a better mobile website

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Google recently partnered with a research company to test user experiences with mobile websites. 119 users were observed using 100 popular mobile websites across all industries and their feedback, comments, likes and complaints were all recorded and analysed.

The outcome of the project is a set of 25 recommendations for optimising mobile websites to make sure that they work for site users and for your business.

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website optimisation tips

10 Tips to Transform Your Web Presence in 2014

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If you want to make your website work better for your business in 2014, here are 10 tips to optimise it to generate more traffic, more engagement and more sales.

Some are quick and easy tweaks, and some a little more involved…but all will make a real difference to your bottom line!

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Google Adbirds April Fool prank

Google AdBirds Takes Flight

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On April 1, 2014, Google launched their new mobile advertising format – AdBirds.

Will it take off? Only time will tell if it will deliver the goods or fall off the perch altogether!

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Google penguin link removal

What to do when your search rankings plummet

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In the last couple of weeks we’ve had a flurry of enquiries from businesses that have had dramatic falls in their search engine rankings. Some of these businesses were previously at #1 or #2 on Google for important keywords, but now are nowhere to be seen.

The impacts on the businesses are severe – in most cases the number of enquiries has plummeted and subsequent sales have followed suit. Understandably, they are very worried and need help to fix the problem, fast.

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Content is king

Why content is still king

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In the sometimes arcane world of SEO (Search Engine Optimisation), there are activities referred to by hat colours…as in ‘Black Hat’ and ‘White Hat’. Picture a wicked witch. She’s wearing a black hat, right?

In Google’s view of the world, ‘black hat’ activity is seen as evil too, punishable by banishment from the search engine results pages. So what is black or white in SEO, and what is ‘good’ and ‘evil’ in the eyes of search engines today?

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