Hashtags have arrived on Facebook, so we’ve put together this quick guide to get you up and running, and using them successfully in your social media marketing.
In the sometimes arcane world of SEO (Search Engine Optimisation), there are activities referred to by hat colours…as in ‘Black Hat’ and ‘White Hat’. Picture a wicked witch. She’s wearing a black hat, right?
In Google’s view of the world, ‘black hat’ activity is seen as evil too, punishable by banishment from the search engine results pages. So what is black or white in SEO, and what is ‘good’ and ‘evil’ in the eyes of search engines today?
We’ve put together this list of some of our favourite resources covering entry-level online marketing. Spend a little time on some of these pages and you’ll quickly get a handle on the benefits of content marketing, best-practice SEO, social media and Google AdWords. In future articles we’ll dive deeper into these areas and others such as conversion optimisation, local search and more, so stay tuned!
For my first post on the Well Optimised site, what better topic than how to write a great blog article! I originally wrote this piece for the Real Time Minds website (of which I’m a founding partner) but it’s even more applicable here given that we regularly recommend our clients get into business blogging as a key part of their content marketing strategy.