In the last couple of weeks we’ve had a flurry of enquiries from businesses that have had dramatic falls in their search engine rankings. Some of these businesses were previously at #1 or #2 on Google for important keywords, but now are nowhere to be seen.
The impacts on the businesses are severe – in most cases the number of enquiries has plummeted and subsequent sales have followed suit. Understandably, they are very worried and need help to fix the problem, fast.
https://welloptimised.com.au/wp-content/uploads/2014/03/google-penguin-link-removal.jpg354700Steve Krinkshttps://welloptimised.com.au/wp-content/uploads/2014/12/website-optimisation.jpgSteve Krinks2014-03-17 11:02:372014-03-25 22:57:38What to do when your search rankings plummet
Hashtags have arrived on Facebook, so we’ve put together this quick guide to get you up and running, and using them successfully in your social media marketing.
https://welloptimised.com.au/wp-content/uploads/2014/03/how-to-use-facebook-hashtags.jpg350700Steve Krinkshttps://welloptimised.com.au/wp-content/uploads/2014/12/website-optimisation.jpgSteve Krinks2014-03-11 23:15:142014-03-30 22:04:38How to use Facebook #hashtags
In the sometimes arcane world of SEO (Search Engine Optimisation), there are activities referred to by hat colours…as in ‘Black Hat’ and ‘White Hat’. Picture a wicked witch. She’s wearing a black hat, right?
In Google’s view of the world, ‘black hat’ activity is seen as evil too, punishable by banishment from the search engine results pages. So what is black or white in SEO, and what is ‘good’ and ‘evil’ in the eyes of search engines today?
https://welloptimised.com.au/wp-content/uploads/2014/03/content-is-king.jpg294700Steve Krinkshttps://welloptimised.com.au/wp-content/uploads/2014/12/website-optimisation.jpgSteve Krinks2014-03-11 22:51:222014-03-30 22:18:39Why content is still king
We’ve put together this list of some of our favourite resources covering entry-level online marketing. Spend a little time on some of these pages and you’ll quickly get a handle on the benefits of content marketing, best-practice SEO, social media and Google AdWords. In future articles we’ll dive deeper into these areas and others such as conversion optimisation, local search and more, so stay tuned!
For my first post on the Well Optimised site, what better topic than how to write a great blog article! I originally wrote this piece for the Real Time Minds website (of which I’m a founding partner) but it’s even more applicable here given that we regularly recommend our clients get into business blogging as a key part of their content marketing strategy.
https://welloptimised.com.au/wp-content/uploads/2014/03/write-a-great-blog-article.jpg351700Steve Krinkshttps://welloptimised.com.au/wp-content/uploads/2014/12/website-optimisation.jpgSteve Krinks2014-03-04 22:03:062017-09-21 17:00:01How to write a great blog article
Google AdBirds Takes Flight
On April 1, 2014, Google launched their new mobile advertising format – AdBirds.
Will it take off? Only time will tell if it will deliver the goods or fall off the perch altogether!
Read more
What to do when your search rankings plummet
In the last couple of weeks we’ve had a flurry of enquiries from businesses that have had dramatic falls in their search engine rankings. Some of these businesses were previously at #1 or #2 on Google for important keywords, but now are nowhere to be seen.
The impacts on the businesses are severe – in most cases the number of enquiries has plummeted and subsequent sales have followed suit. Understandably, they are very worried and need help to fix the problem, fast.
Read more
How to use Facebook #hashtags
Hashtags have arrived on Facebook, so we’ve put together this quick guide to get you up and running, and using them successfully in your social media marketing.
Read more
Why content is still king
In the sometimes arcane world of SEO (Search Engine Optimisation), there are activities referred to by hat colours…as in ‘Black Hat’ and ‘White Hat’. Picture a wicked witch. She’s wearing a black hat, right?
In Google’s view of the world, ‘black hat’ activity is seen as evil too, punishable by banishment from the search engine results pages. So what is black or white in SEO, and what is ‘good’ and ‘evil’ in the eyes of search engines today?
Read more
Online Marketing Resources
We’ve put together this list of some of our favourite resources covering entry-level online marketing. Spend a little time on some of these pages and you’ll quickly get a handle on the benefits of content marketing, best-practice SEO, social media and Google AdWords. In future articles we’ll dive deeper into these areas and others such as conversion optimisation, local search and more, so stay tuned!
Read more
How to write a great blog article
For my first post on the Well Optimised site, what better topic than how to write a great blog article! I originally wrote this piece for the Real Time Minds website (of which I’m a founding partner) but it’s even more applicable here given that we regularly recommend our clients get into business blogging as a key part of their content marketing strategy.
Read more