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Call me on 0438 574 657.
I'm based in Katoomba in the Blue Mountains, NSW and work with clients Australia-wide.
Call me on 0438 574 657.
I'm based in Katoomba in the Blue Mountains, NSW and work with clients Australia-wide.
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How AI is Changing Search (and What You Should Do About It)
Looking for my downloadable report? Click here >
Amid the highly visible changes that AI is bringing about for business owners, a major threat is lurking below the surface. If your company relies on search engine traffic for new business and fails to change course, AI could be like the iceberg that sank the Titanic. Don’t be that captain.
If your business an online presence (and who doesn’t?), the way people are finding you is about to change — fast. Read more
How AI will change SEO
Artificial intelligence (AI) is rapidly changing the way we think about search engine optimisation (SEO). As AI technology continues to advance, it is becoming more and more important for small business owners to understand how it will impact their SEO efforts.
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Why you’re throwing money away if you don’t have a digital strategy
There’s no mistaking the importance of digital strategy in 2018. From a well-designed website through to social media and online advertising, if you’re not thinking about it, you’re throwing money away – whatever industry you’re in.
Over 80% of B2B and B2C customers use the web to help them make buying decisions, but only 50% of small businesses even have a website, let alone social media or other digital assets. Of those that do, in my experience nearly all of them are not working for the business as well as they should. Read more
Tools of the SEO Trade
I often get asked what software tools I use to do my day-to-day SEO work. Often it’s clients wanting to keep on top of their SEO, but sometimes it’s consultants or freelancers in other areas wanting tips on maximising their productivity.
So here are my top 6 tools for SEO and running an efficient one-person operation!
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A brilliant Digital Marketing case study
This is an amazing demonstration of the power of digital marketing – and a very clever piece of marketing by a large Melbourne digital marketing agency, Digital 360.
The company wanted to prove how effective the right digital strategy and execution can be for an Australian SME, in this case it was Cleanawater – a business specialising in the design, manufacturing, installation and servicing of commercial and industrial water treatment and recycling equipment. Read more
5 simple new year reSEOlutions to boost your web presence
You may be thinking about a diet, quitting smoking or taking up the latest exercise fad, but these five simple resolutions will get your website in shape for 2015!
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7 questions you must ask before trusting your business to an SEO company
I’m sure you’ve had the phone calls. And the emails. Someone promising they can boost your business by getting your website onto the first page of Google, or better yet, to the very top.
They are right about one thing. It’s very important for your business to be there. If your site is not up there in the search results, you’re missing out on a lot of business. Consider these stats:
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Google’s 25 tips for a better mobile website
Google recently partnered with a research company to test user experiences with mobile websites. 119 users were observed using 100 popular mobile websites across all industries and their feedback, comments, likes and complaints were all recorded and analysed.
The outcome of the project is a set of 25 recommendations for optimising mobile websites to make sure that they work for site users and for your business.
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Stand out from the pack
On Tuesday May 6, in my role as President of Publish Blue Mountains, I’m moderating a panel of media and marketing experts discussing how to raise your business profile and stand out from the pack.
It should be a good session, full of actionable tips for Blue Mountains business owners to use in growing their businesses in what are somewhat challenging times for many.
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10 Tips to Transform Your Web Presence in 2014
If you want to make your website work better for your business in 2014, here are 10 tips to optimise it to generate more traffic, more engagement and more sales.
Some are quick and easy tweaks, and some a little more involved…but all will make a real difference to your bottom line!
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