Amid the highly visible changes that AI is bringing about for business owners, a major threat is lurking below the surface. If your company relies on search engine traffic for new business and fails to change course, AI could be like the iceberg that sank the Titanic. Don’t be that captain.
If your business an online presence (and who doesn’t?), the way people are finding you is about to change — fast. Read more
Artificial intelligence (AI) is rapidly changing the way we think about search engine optimisation (SEO). As AI technology continues to advance, it is becoming more and more important for small business owners to understand how it will impact their SEO efforts.
There’s no mistaking the importance of digital strategy in 2018. From a well-designed website through to social media and online advertising, if you’re not thinking about it, you’re throwing money away – whatever industry you’re in.
Over 80% of B2B and B2C customers use the web to help them make buying decisions, but only 50% of small businesses even have a website, let alone social media or other digital assets. Of those that do, in my experience nearly all of them are not working for the business as well as they should. Read more
I often get asked what software tools I use to do my day-to-day SEO work. Often it’s clients wanting to keep on top of their SEO, but sometimes it’s consultants or freelancers in other areas wanting tips on maximising their productivity.
So here are my top 6 tools for SEO and running an efficient one-person operation!
This is an amazing demonstration of the power of digital marketing – and a very clever piece of marketing by a large Melbourne digital marketing agency, Digital 360.
The company wanted to prove how effective the right digital strategy and execution can be for an Australian SME, in this case it was Cleanawater – a business specialising in the design, manufacturing, installation and servicing of commercial and industrial water treatment and recycling equipment. Read more
You may be thinking about a diet, quitting smoking or taking up the latest exercise fad, but these five simple resolutions will get your website in shape for 2015!
I’m sure you’ve had the phone calls. And the emails. Someone promising they can boost your business by getting your website onto the first page of Google, or better yet, to the very top.
They are right about one thing. It’s very important for your business to be there. If your site is not up there in the search results, you’re missing out on a lot of business. Consider these stats:
On Tuesday May 6, in my role as President of Publish Blue Mountains, I’m moderating a panel of media and marketing experts discussing how to raise your business profile and stand out from the pack.
It should be a good session, full of actionable tips for Blue Mountains business owners to use in growing their businesses in what are somewhat challenging times for many.
If you want to make your website work better for your business in 2014, here are 10 tips to optimise it to generate more traffic, more engagement and more sales.
Some are quick and easy tweaks, and some a little more involved…but all will make a real difference to your bottom line!
On April 1, 2014, Google launched their new mobile advertising format – AdBirds.
Will it take off? Only time will tell if it will deliver the goods or fall off the perch altogether!
