digital strategy

Why you’re throwing money away if you don’t have a digital strategy

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There’s no mistaking the importance of digital strategy in 2018. From a well-designed website through to social media and online advertising, if you’re not thinking about it, you’re throwing money away – whatever industry you’re in.

Over 80% of B2B and B2C customers use the web to help them make buying decisions, but only 50% of small businesses even have a website, let alone social media or other digital assets. Of those that do, in my experience nearly all of them are not working for the business as well as they should. Read more

SEO resolutions

5 simple new year reSEOlutions to boost your web presence

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You may be thinking about a diet, quitting smoking or taking up the latest exercise fad, but these five simple resolutions will get your website in shape for 2015!

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How to choose an SEO company

7 questions you must ask before trusting your business to an SEO company

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I’m sure you’ve had the phone calls. And the emails. Someone promising they can boost your business by getting your website onto the first page of Google, or better yet, to the very top.

They are right about one thing. It’s very important for your business to be there. If your site is not up there in the search results, you’re missing out on a lot of business. Consider these stats:

  • Over 80% of consumers research online before making a purchase (Source: Cisco)
  • The first page of Google gets over 90% of the clicks (Source: Chitika)
  • The top 3 results on that page get over 60% of the clicks

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