I’m an online strategist and SEO, copywriting, content and conversion expert with a passion for the art and science of making websites work. I love getting to know my clients’ businesses and developing online solutions to help them reach their goals.
There’s no mistaking the importance of digital strategy in 2018. From a well-designed website through to social media and online advertising, if you’re not thinking about it, you’re throwing money away – whatever industry you’re in. Over 80% of B2B and B2C customers use the web to help them make buying decisions, but only 50% […]
I often get asked what software tools I use to do my day-to-day SEO work. Often it’s clients wanting to keep on top of their SEO, but sometimes it’s consultants or freelancers in other areas wanting tips on maximising their productivity. So here are my top 6 tools for SEO and running an efficient one-person […]
This is an amazing demonstration of the power of digital marketing – and a very clever piece of marketing by a large Melbourne digital marketing agency, Digital 360. The company wanted to prove how effective the right digital strategy and execution can be for an Australian SME, in this case it was Cleanawater – a […]
You may be thinking about a diet, quitting smoking or taking up the latest exercise fad, but these five simple resolutions will get your website in shape for 2015!
I’m sure you’ve had the phone calls. And the emails. Someone promising they can boost your business by getting your website onto the first page of Google, or better yet, to the very top. They are right about one thing. It’s very important for your business to be there. If your site is not up […]
Google recently partnered with a research company to test user experiences with mobile websites. 119 users were observed using 100 popular mobile websites across all industries and their feedback, comments, likes and complaints were all recorded and analysed. The outcome of the project is a set of 25 recommendations for optimising mobile websites to make […]
On Tuesday May 6, in my role as President of Publish Blue Mountains, I’m moderating a panel of media and marketing experts discussing how to raise your business profile and stand out from the pack. It should be a good session, full of actionable tips for Blue Mountains business owners to use in growing their […]
If you want to make your website work better for your business in 2014, here are 10 tips to optimise it to generate more traffic, more engagement and more sales. Some are quick and easy tweaks, and some a little more involved…but all will make a real difference to your bottom line!
On April 1, 2014, Google launched their new mobile advertising format – AdBirds. Will it take off? Only time will tell if it will deliver the goods or fall off the perch altogether!
In the last couple of weeks we’ve had a flurry of enquiries from businesses that have had dramatic falls in their search engine rankings. Some of these businesses were previously at #1 or #2 on Google for important keywords, but now are nowhere to be seen. The impacts on the businesses are severe – in […]
