Jenolan Caves

The Jenolan Caves ( are the world’s oldest limestone cave formations and are one of Australia’s most popular tourist attractions. In late 2013 their web developer approached us to see if we were able to optimise their site to increase organic search traffic, and we were only too happy to oblige!

We conducted an audit of the site, identifying many areas for improvement and presenting a strategy for targeting non-branded keywords that held the potential to bring in more site traffic, caves visitors and overnight stays.

After just a few short weeks these keyword rankings had improved exponentially, and to date the since the changes were made.


The Jenolan Caves

One of Australia’s most popular tourist attractions, the Jenolan Caves are a series of impressive limestone caves located in the Greater Blue Mountains National Park, near Oberon. They wanted to increase organic search traffic to increase visitation and overnight stays.

Services Provided

  • Search Engine Optimisation


Well Optimised, in an impressively short time, performed a thorough analysis of our website,, and found many surprising ways of optimizing it for Google.

Steve Krinks provided an extensive list of optimisation tasks which were easy for me to understand. His improvements significantly raised our website in Google search results – in many instances from ‘nowhere to be seen’ to page 1 or 2, in under a month.

We were amazed at the increase in search engine traffic. Steve is clearly an expert in his field. We will use Well Optimised again in the future.

Carolyn Melbourne

Marketing Coordinator, Jenolan Caves, March 2014