Addbuild Additions

Addbuild Additions have been Sydney’s leading home alterations builders for over 30 years. Well Optimised has worked with Addbuild since April 2011. In conjunction with business strategy specialists Business Roadmap, we’ve helped them grow their business through a focus on smart online marketing strategy and implementation.

We’ve also helped establish Addbuild’s social media presence, with the setup of their Facebook page (over 1200 fans and growing), Twitter account and LinkedIn page.

Recently we’ve helped Addbuild re-work their website from the ground up (designed and built by Stralia Web), have produced a 22-page ‘Complete Guide to Home Alterations‘ and a 10-part ‘Masterclass in Home Alterations‘, all of which provide their potential clients with detailed information to help them choose the right solution and the right builder for their additions, renovations and extensions.

Over the nearly four years we’ve worked with Addbuild Additions, we’ve found them to be highly professional operators and we get a lot of satisfaction helping them achieve the online success that their ‘real world’ work deserves.


Addbuild Additions

A leading Sydney builder of home extensions, renovations and additions for over 30 years.

View the website:

Social media pages:

Addbuild Additions on Facebook

Addbuild Additions on LinkedIn

Addbuild Additions on Google+

Services Provided

  • Online Marketing Strategy
  • Search Engine Optimisation
  • Copywriting
  • Content Marketing
  • Photography
  • Social Media


“A few years ago we decided to update our website as it was becoming one of our most valuable assets for attracting prospective clients. It was during this process that I was introduced to Steve Krinks. Not only did Steve help us with some of the new copy and layout for the website he also introduced us to the world of SEO (search engine optimisation).

It  was so successful that we no longer  pay for Google Adwords at all yet traffic to our website via search engines has more than doubled. Our regular analytics reports also confirm that much of this success is due to the SEO implemented by Steve. 

We are currently again updating our website and suffice it to say that the first and only person we have approached to help with not only the copywriting but also the general layout and workings of the site is Steve. He also assists us with updates to our Facebook page and other media such as email campaigns and even “old fashioned” hard copy collateral. 

Steve has become an integral part of our business with his in depth understanding of how to enhance the value of your website and your profile on both social and other media. I would have no hesitation in recommending Steve to any organisation looking to take their web presence to a new level.”

Chris Books, Director, Addbuild Additions, July 2013