About me

I’m Steve Krinks, a dedicated website optimisation specialist, passionate about the web and helping my clients build their businesses online.

I’m a solo operator (so you get very personal service!) with 18 years of web marketing, optimisation and content creation experience. For anything I don’t do myself, I have a network of experienced web design & development professionals I can call on to get work done quickly and cost effectively.

I’m based in the Blue Mountains near Sydney and work with clients across Australia.

In my spare time I love exploring the National Park where I live, playing with my kids and volunteering as Ethics Co-ordinator and Ethics Teacher at our local primary school.

Photo credit: David Swift, News Corp Australia

Prior to Well Optimised, I ran Well Worded, a copywriting and SEO business. Before that I worked for 15 years in technology companies large and small – from two years as a Producer at a small multimedia agency through to almost 6 years in senior marketing roles at Sony Australia. This gives me a unique insight into the needs of businesses at all levels.

What my clients say

I cannot thank you enough for your expertise and high quality work. I will be (and already have) highly recommended you to everyone I meet!

Suzanne WalkerAccountant – Clear Path Accounting

Steve has become an integral part of our business with his unique combination of being a great writer and having a in depth understanding of how best to use this to enhance the value of our website and our profile on both social and other media.

I would have no hesitation in recommending Steve to any organisation looking to take their web presence to a new level.

Chris BooksDirector – Addbuild Additions

Steve from Well Optimised revamped our site and this has resulted in us now being ranked 1, 2 and 3 in Google for our main keywords…how good is that! Thanks Steve

Mike KarleDirector – Karo Australia

Steve broke it all down for me with a nice list of short term and long term tasks. After applying basic changes to my site, and completely altering my mindset in the way I promote my company, my Google ranking shot to the front page.

Guy JamiesonOwner – The Magnificent Itch

Thank you for the hard work that you have put into our website for we are increasing our ranking all the time. It has been a pleasure working with you Steve. You are an expert in your field and I will be definitely recommending your services to contacts in the future.

Brett WarnerPrincipal – Totally Unhinged

Steve Krinks has worked with Hollywood Black for the past 6 months on various client projects in the capacity of SEO specialist.

During this time, I have found Steve to be technically very strong with excellent skills in SEO, research, keyword analysis and overall digital advice.

Steve has excellent attention to detail and follow-through and provides a systematic approach and thorough reporting making information easy to understand, interpret and use.

Gina JaaskelainenPrincipal – Hollywood Black

When I first engaged Steve to help lift my organic search results, my site was languishing on page 4-5 of Google for my key search terms. After talking to Steve and receiving his guidance, our site is now number 3 or 4 for the terms that drive leads into our business.

Steve’s advice was incredibly easy to understand and implement. Even with my limited technical ability, I was able to put into place all of the suggestions and techniques Steve recommended, and the results have been sensational.

Not only is Steve a reliable expert in Search and Content Marketing, he is a down to earth, responsive and intelligent partner helping to drive our business forward. I have absolutely no hesitation in recommending Steve to anyone looking for expert help in maximising sales results from search.

Geoff NixDirector – Make Time Work

“As a leader in natural and organic beauty products it is essential our products can be found quickly by potential customers searching and browsing this broad and highly competitive category.

Steve’s skills and experience has been integral in training me in the fine art of website optimisation. I was able to tap into Steve’s wisdom through one on one training and catapult my site to a #1 Google ranking.”

Irene FalconeOwner – Nourished Life

Get in touch to say hi or find out more about me – I’d love to hear from you!