About us

 Well Optimised is a dedicated website optimisation team, passionate about the web and helping our clients build their businesses online.

 We’re just two people (so you get very personal service!) with a combined 30 years of web marketing, optimisation and content creation experience. For anything we don’t do ourselves, we have a network of experienced web design & development professionals we can call on to get work done quickly and cost effectively.

We’re based in the Blue Mountains near Sydney and work with clients across Australia.

Steve Krinks

Steve Krinks

Strategy / SEO / Content / Conversion / Local Search

I’m an online strategist and SEO, copywriting, content and conversion expert with a passion for the art and science of making websites work. I love getting to know my clients’ businesses and developing online solutions to help them reach their goals.

Prior to Well Optimised, I ran Well Worded, a copywriting and SEO business. Before that I worked for 15 years in technology companies large and small – from two years at a small multimedia agency through to almost 6 years in senior marketing roles at Sony Australia. This gives me a unique insight into the needs of businesses at all levels.

I‘m also co-founder and Chief Marketing Officer of Real Time Minds, a startup that helps small business owners through an innovative online micro-consulting platform.

Ann Niddrie

Ann Niddrie

Research / Copywriting / Blogging / Social Media / Photography

I‘m a professional photographer and have been running my own photography businesses for commercial and portrait work since 2007. I’m also a researcher, writer and blogger, providing engaging content for our clients’ websites, newsletters and social media.

I trained with some of Sydney’s leading advertising, location and product photographers so I know how to bring your product to service to life.

You can see my commercial work here: www.annniddrie.com, and my portrait work is here: www.overthemoonphotography.com.au

I’m also a founding member and the photo editor of The Cloudscape, an online magazine devoted to all things creative in the Blue Mountains.