digital strategy

Why you’re throwing money away if you don’t have a digital strategy

There’s no mistaking the importance of digital strategy in 2018. From a well-designed website through to social media and online advertising, if you’re not thinking about it, you’re throwing money away – whatever industry you’re in.

Over 80% of B2B and B2C customers use the web to help them make buying decisions, but only 50% of small businesses even have a website, let alone social media or other digital assets. Of those that do, in my experience nearly all of them are not working for the business as well as they should. Read more