Our work

A sample of the results we’ve achieved for small businesses around Australia.


Click on a thumbnail to view each project:

What our clients say about us

Well Optimised, in an impressively short time, performed a thorough analysis of our website and found many surprising ways of optimising it for Google.  Steve provided an extensive list of optimisation tasks which were easy for me to understand. 

His improvements significantly raised our website in Google search results – in many instances from ‘nowhere to be seen’ to page 1 or 2, in under a month.  We were amazed at the increase in search engine traffic. Steve is clearly an expert in his field.  We will use Well Optimised again in the future.

Carolyn MelbourneMarketing Co-ordinator - Jenolan Caves

I was recommended to Steve from a business associate.  Throughout the entire experience, Steve has gone above and beyond what I expected.

Apart from talking the talk, he can definitely walk the walk.  Steve’s work that he accomplished in as little as 3 weeks far exceeded my previous SEO provider that had been running for over 5 months.  Highly recommend and will use again.

Christopher HallCo-owner - Mezzanine Floor Specialists

As a leader in natural and organic beauty products it is essential our products can be found quickly by potential customers searching and browsing this broad and highly competitive category.

Steve’s skills and experience has been integral in training me in the fine art of website optimisation. I was able to tap into Steve’s wisdom through one on one training and catapult my site to a #1 Google ranking.

Irene FalconeOwner - Nourished Life

Traffic to our website via keyword searches on all search engine platforms has more than doubled. Steve has become an integral part of our business with his in depth understanding of how to enhance the value of your website. I would have no hesitation in recommending Steve to any organisation looking to take their web presence to a new level.

Chris BooksDirector - Addbuild Additions

Steve revamped our sites and this has resulted in us now being ranked 1, 2 and 3 in Google for our main keywords…how good is that! Thanks Steve

Mike KarleDirector - Karo Australia

Thank you for the hard work that you have put into our web site for we are increasing our ranking all the time. It has been a pleasure working with you Steve. You are an expert in your field and I will be definitely recommending your services to contacts in the future.

Brett WarnerOwner - Totally Unhinged

Hi Ann, I just received the images, they look great! I appreciate all you have done for us, it really was a job well done.

Chris BooksDirector - Addbuild Additions

It has been a pleasure dealing with Steve, his industry expertise has helped me immensely. Steve is highly professional and has gone to great lengths to understand our business in order to provide the best service.

Kevin LasarowDirector - Total Exhaust

Hi Ann, thank you for your email – it was a great collaboration between you, Steve and us and I think we have a result that we can all be extremely proud of!

Debbie O’ConnorOwner, Creative Director - White River Design

Over the past two years I have had the opportunity to work with Ann Niddrie on many occasions.  Ann is one of those fortunate photographers with a great ability to “catch the moment” which results in memorable images. It is a pleasure to work with someone who is punctual, efficient and precise in  her work, I would strongly recommend her to anyone seeking a talented photographer.

Sandy LuxfordProducer - The Roaring 20’s Festival

Steve Krinks has worked with Hollywood Black for the past 6 months on various client projects in the capacity of SEO specialist. During this time, I have found Steve to be technically very strong with excellent skills in SEO, research, keyword analysis and overall digital advice. Steve has excellent attention to detail and follow-through and provides a systematic approach and thorough reporting making information easy to understand, interpret and use.

Gina JaaskelainenPrincipal - Hollywood Black

I first met Steve as a copywriter and utilised his services to great benefit of a number of my clients in preparing marketing material.  As Steve developed his SEO business, I have continued to use his services to develop my clients’ websites and improve their on-line presence.  

Steve has a pragmatic approach to SEO and presents in a manner easily understood by those not as familiar with the web as he is – that’s why we engage him.  Without exception, Steve’s approach has had a significant positive impact on my client’s on-line marketing and I have no hesitation in recommending him.

Wayne MoloneyDirector - Business Roadmap

When I first engaged Steve to help lift my organic search results, my site was languishing on page 4-5 of Google for my key search terms. After talking to Steve and receiving his guidance, our site is now number 3 or 4 for the terms that drive leads into our business.

Steve’s advice was incredibly easy to understand and implement. Even with my limited technical ability, I was able to put into place all of the suggestions and techniques Steve recommended, and the results have been sensational.

Not only is Steve a reliable expert in Search and Content Marketing, he is a down to earth, responsive and intelligent partner helping to drive our business forward. I have absolutely no hesitation in recommending Steve to anyone looking for expert help in maximising sales results from search.

Geoff NixDirector - Make Time Work

We approached Well Optimised to increase the presence of our existing website.  Steve assisted by refreshing the look and feel of the website and updated the content to ensure it remains fresh and relevant.  Combined with a new monthly email newsletter our website now constantly ranks favourably in Google searches.

Living Sound and Vision has managed to grow its sales and customer base over the past 2-3 years that we have been working with Well Optimised.  In a tough economic environment marketing budgets can often be reduced or eliminated.  We have found Well Optimised to be an affordable alternative to traditional in-house marketing with far better results.

Matt ConroyDirector - Living Sound + Vision

Steve broke it all down for me with a nice list of short term and long term tasks. After applying basic changes to my site, and completely altering my mindset in the way I promote my company, my Google ranking shot to the front page.

Continuing to apply Steve’s advice, I can only foresee my ranking climbing to the top.

Guy JamiesonCo-owner - The Magnificent Itch

Steve, I want to take this opportunity to thank you for all your work over the past few years. You have provided consistently sound advice, helped us to develop good strategies and the new website is just fabulous.

Louise PastroManager, Sustainability & Stakeholder Relations - Focus Press

I have worked with Steve and Ann who are a formidable team with expertise in this market. They are easy going and really know their stuff. They have good insight and listen to your needs.

Steve was invaluable when I was building my website and continues to be the “go-to” person.  I continue to highly recommend them.

Evelyn GreenOwner - Align Bookkeeping

“My goodness Steve! I don’t know what you did, but it’s working! You’re AMAZING :-D!!!

Thanks so much.”

Edith PassBlue Mountains Florist - Floral Ink

Get in touch to find out how we can achieve similar results for your business: