Online marketing resources

Online Marketing Resources

We’ve put together this list of some of our favourite resources covering entry-level online marketing. Spend a little time on some of these pages and you’ll quickly get a handle on the benefits of content marketing, best-practice SEO, social media and Google AdWords. In future articles we’ll dive deeper into these areas and others such as conversion optimisation, local search and more, so stay tuned!

Content Marketing

www.copyblogger.com/blog (copywriting, blogging and content marketing)

contentmarketinginstitute.com/getting-started/(content marketing 101)

contentmarketinginstitute.com/2012/04/ultimate-guide-to-blogging/ (another good blogging guide)

www.slideshare.net/Eloqua/grande-guide-b2bcontentmarketing (16 page slideshow covering the fundamentals)

offers.hubspot.com/a-practical-guide-to-building-a-killer-content-strategy (How to work out your strategy and create great content)

 

Search Engine Optimisation

www.goo.gl/eVwjN – Google’s own best practice guide to SEO

www.seomoz.org/beginners-guide-to-seo – A great starter guide

www.woorank.com – A quick, basic website analyser for SEO issues

 

Social Media

www.socialmediaexaminer.com/getting-started/ (social media resources)

offers.hubspot.com/how-to-attract-customers-with-facebook (e-book on using Facebook for business)

blog.kissmetrics.com/2013-linkedin-marketing-guide/ (good summary of the main aspects of LinkedIn and how to set it all up)

academy.hubspot.com/social-media/ (strategy and how-to guides)

 

AdWords

goo.gl/CEqBRZ (Google’s own starter guide)

academy.hubspot.com/paid-search/ (AdWords starter guide)

inform.ly/the-beginners-guide-to-google-adwords/ (Comprehensive start-to-finish guide)

 

General Resources

www.hubspot.com/marketing-resources (free online marketing resources)

www.lynda.com/Online-Marketing-SEO-training-tutorials/35-0.html (US$25 / month membership required, course quality is excellent)

 

Need some help?

Hopefully you’ve got the answers you’re looking for from the comprehensive resources above (just a little light reading!!). If you want to know more, including how all this could apply to your business, feel free to get in touch!