Local Search Engine Optimisation is about optimising your web presence for searches with ‘local intent’. This means people looking for a business in your area, whether they use your location in their search term or not. Search engines know where their users are based on IP address, mobile cell tower or GPS data provided, and they deliver results that are based on different factors to their normal results.
Why is Local SEO important?
Recent estimates put local searches as being around 40% of all searches. With the growth of smartphones, that figure rises every day.
If your business is optimised for local search, you’re far more likely to show up in Google’s local listings, which are highly prominent in desktop and mobile search results. It can be a rapid short-cut to much higher search rankings. If your business has a location-based element to it (even if it is just the city you’re in), then Local SEO could be the smartest investment you can make.
Get a quote for local SEO
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