SEO Made Simple

SEO Made Simple is coming

Small business owners should be the masters of their online presence.

Unfortunately the reality of the complex online world makes it hard for busy business owners to manage that on top of everything else.

So it gets put in the ‘too hard’ basket, or outsourced to someone else, who may or may not be the best solution provider.

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Cleanawater case study

A brilliant Digital Marketing case study

This is an amazing demonstration of the power of digital marketing – and a very clever piece of marketing by a large Melbourne digital marketing agency, Digital 360.

The company wanted to prove how effective the right digital strategy and execution can be for an Australian SME, in this case it was Cleanawater – a business specialising in the design, manufacturing, installation and servicing of commercial and industrial water treatment and recycling equipment. Read more

SEO resolutions

5 simple new year reSEOlutions to boost your web presence

You may be thinking about a diet, quitting smoking or taking up the latest exercise fad, but these five simple resolutions will get your website in shape for 2015!

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How to choose an SEO company

7 questions you must ask before trusting your business to an SEO company

I’m sure you’ve had the phone calls. And the emails. Someone promising they can boost your business by getting your website onto the first page of Google, or better yet, to the very top.

They are right about one thing. It’s very important for your business to be there. If your site is not up there in the search results, you’re missing out on a lot of business. Consider these stats:

  • Over 80% of consumers research online before making a purchase (Source: Cisco)
  • The first page of Google gets over 90% of the clicks (Source: Chitika)
  • The top 3 results on that page get over 60% of the clicks

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Mobile Website Optimisation Tips

Google’s 25 tips for a better mobile website

Google recently partnered with a research company to test user experiences with mobile websites. 119 users were observed using 100 popular mobile websites across all industries and their feedback, comments, likes and complaints were all recorded and analysed.

The outcome of the project is a set of 25 recommendations for optimising mobile websites to make sure that they work for site users and for your business.

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website optimisation tips

10 Tips to Transform Your Web Presence in 2014

If you want to make your website work better for your business in 2014, here are 10 tips to optimise it to generate more traffic, more engagement and more sales.

Some are quick and easy tweaks, and some a little more involved…but all will make a real difference to your bottom line!

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Google Adbirds April Fool prank

Google AdBirds Takes Flight

On April 1, 2014, Google launched their new mobile advertising format – AdBirds.

Will it take off? Only time will tell if it will deliver the goods or fall off the perch altogether!

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Google penguin link removal

What to do when your search rankings plummet

In the last couple of weeks we’ve had a flurry of enquiries from businesses that have had dramatic falls in their search engine rankings. Some of these businesses were previously at #1 or #2 on Google for important keywords, but now are nowhere to be seen.

The impacts on the businesses are severe – in most cases the number of enquiries has plummeted and subsequent sales have followed suit. Understandably, they are very worried and need help to fix the problem, fast.

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Content is king

Why content is still king

In the sometimes arcane world of SEO (Search Engine Optimisation), there are activities referred to by hat colours…as in ‘Black Hat’ and ‘White Hat’. Picture a wicked witch. She’s wearing a black hat, right?

In Google’s view of the world, ‘black hat’ activity is seen as evil too, punishable by banishment from the search engine results pages. So what is black or white in SEO, and what is ‘good’ and ‘evil’ in the eyes of search engines today?

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Online marketing resources

Online Marketing Resources

We’ve put together this list of some of our favourite resources covering entry-level online marketing. Spend a little time on some of these pages and you’ll quickly get a handle on the benefits of content marketing, best-practice SEO, social media and Google AdWords. In future articles we’ll dive deeper into these areas and others such as conversion optimisation, local search and more, so stay tuned!

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